Patrick Reichboth

Patrick Reichboth (peetfolio)

Art-Director at la red GmbH
Berlin, Germany

About me

Hi I’m Peet. I am a creative hybrid. Hand me a problem and I’ll come up with a solution.
No matter if it is based on directing art and people, concepting, editing, shooting or social media in its whole extent.

During my nine years in the business I had the opportunity to work for various brands facing complex challenges. The diversity about the job contents offered me a big bouquet of skills.

The one I like to pursue the most is art direction. But I do not see myself limited to the classical description of the job itself. Want to know why?

Let’s talk and create.

Languages
  • German - Native
  • English - Pro
Sector Experience

Positions

Art Director
Berlin, Germany
January 2020 - Present (4 years 10 months)
_working for

Lidl
Jägermeister
Schweppes
Carlsberg
Lübzer
fritz-kola
Art Director
Apollo18 x Apollo GG
Germany
January 2019 - December 2019 (11 months)
_Art-direction

_Concepting, developing and relaunching the visual social media strategy for mercedes-benz sport and mercedes-benz formulaE
_Shooting, cutting and retouching photographie/movies for mercedes-benz sports
_Creating social content strategies and ideas for mercedes-benz, comdirect, xing
_Team responsibility to 2 graphic designers

_Clients

Mercedes-Benz Golf
Mercedes-Benz Sports
Mercedes-Benz eSports
Mercedes-Benz Formula E
comdirect Bank
xing
Senior Creative Digital
W&S Epic Werbeagentur
Germany
September 2018 - November 2018 (2 months)
_Relaunching the social media strategy of the client Netto
_Screening and optimizing the content for Netto’s social media channels
_Developing, creating and establishing Netto’s new social media look & feel
_Developing design templates for easy adaptable postings
_Design and concept sprints to push the individual channel KPIs
_Creating social content strategies and ideas for the brand Rossmann
Content Creative Concept / Art
Heimat Active Berlin
Germany
September 2017 - August 2018 (11 months)
_Concepting campaign ideas and image films for brands like adidas Germany, Desperados, inforadio and Heineken
_Concepting social media content for adidas_de, runbase berlin and Heineken
_Shooting, cutting and retouching stills and moving content (mainly for social media)
_Developing, creating and establishing a social media look and feel for the brand sharefoods
_Concepting website designs and raffle mechanics for the brand Heineken (mobile and desktop)
_Daily work with the Adobe Creative Suite (Premiere, After Effects, Photoshop, InDesign, Illustrator, XD, Scetch)
Senior Graphic Designer
Ve Global
Germany
August 2015 - September 2017 (2 years 1 month)
Online Marketing Manager
_Creating and establishing a German wide inbound marketing structure with Hubspot
_Creating the internal and external Newsletter system in concept and design with Mailchimp and Hubspot
_Creating, establishing and testing a Social Media strategy from scratch
_Concepting a content strategy for the blog
_Creating concepts, wireframes and mockups for several landingpages
_Reporting/monitoring (Google Analytics, Hootsuite, Hubspot, Talkwalker)
_Creating individual dashboards based on various target groups
_Creating and establishing a German wide inbound marketing structure with Hubspot _Creating the internal and external Newsletter system in concept and design with Mailchimp and Hubspot _Creating, establishing and testing a Social Media strategy from scratch _Concepting a content strategy for the blog _Creating concepts, wireframes and mockups for several landingpages _Reporting/monitoring (Google Analytics, Hootsuite, Hubspot, Talkwalker) _Creating individual dashboards based on various target groups

Senior Graphic Designer
_team responsibility to 4 graphic designers
_Designing in-house solutions for "VePanel"
_Creating print products in various sizes
_Final artwork for print products from brochures to fair stands
_Designing and programming HTML5 Banner
_Graphic design for the social media channel, website and landingpages for VeInteractive

Education

Medie Designer for Digital and Print

February 2008 - July 2010 (2 years 5 months)

Design assistant

August 2004 - August 2006 (2 years)

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