Catherine Savoie
Producer at SID LEE MONTREAL
Montreal, Canada
TitleTough Cookies, The Game
BriefWhat began as temporary tattoos inspired by the challenges of children battling cancer has become a creative and innovative donation project. This year, IGA launched TOUGH COOKIES: THE GAME, a mobile game imagined entirely by kids who have beat cancer. The children helped dream up everything from the characters to the decor. The goal of the game is inspired by the reality faced by sick children who lose their sense of taste: fight to help rescue the Tongue and get back the four tastes—Sweet, Salty, Sour, and Bitter— that have been bewitched by Umami, the jealous fifth taste.
Agency
Campaign Tough Cookies, The Game
Advertiser Sobeys Inc.
Brand IGA

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Executive Creative Director A..x B....er Subscribers Only
Creative Director D...d L....rt Subscribers Only
Associate Creative Director E....ne Th....rge Subscribers Only
Art Director P...al LE....RE Subscribers Only
Copywriter K...si Ca....ll Subscribers Only
Account Director Pr.....la M....lo Subscribers Only
Account Executive N...a G...es Subscribers Only
Strategist M..c Subscribers Only
Account Executive Ca.....ne S...ie Subscribers Only
Producer Ca.....ne S...ie Subscribers Only
Producer J....ie T....er Subscribers Only
Video Editor B...it M....ux Subscribers Only
Video Editor E..i Ar.....lt Subscribers Only
Graphic Artist P...re B..u Subscribers Only
Filmmaker D...el D...le Subscribers Only
Managing Director Y...ck B...ard Subscribers Only
Senior Director P..r B...to Subscribers Only
Senior Director Pi....uc Be....eu Subscribers Only
Director .I G...p Subscribers Only
Digital Production .I G...p Subscribers Only
Design Director J..n Subscribers Only
Creative Director O....er Va.....tte Subscribers Only
Animation O....er Va.....tte Subscribers Only
Art Director M....eu M....en Subscribers Only
Consultant M...me Pa....nt Subscribers Only
MOTION DESIGN D...d L....rc Subscribers Only
Videographer H..o B....re Subscribers Only
UX Designer ..m W...or Subscribers Only
UI Designer Vi....ia Ou.....hi Subscribers Only
UI Designer V....sa Co....be Subscribers Only
QA M....eu G....nas Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started