Bianco - "The Lift"

&Co. / NoA

&Co. / NoA København K, Denmark

Awards

16505

Brand: Bianco
Country: Denmark

Advertiser: Bianco

Title	The Lift
Brief	Overthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead.
Agency	&Co. / NoA
Campaign	Step out of Your Head
Advertiser	Bianco
Brand	Bianco
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Web Film
Length	294 seconds
Soundtrack	Subscribers Only
More Information	Subscribers Only
Agency Producer	An.....tte L..d Subscribers Only
Production Company Producer	M...a L...se O....en Subscribers Only
Editor	C...a L...e Subscribers Only
Creative Director	T...as Ho....nn Subscribers Only
Copywriter	M....as T...s Subscribers Only
Art Director	..a Fl.....rd Subscribers Only
Art Director	A..a K....ne W....ad Subscribers Only
Production Company	..w L..d Subscribers Only
Director	D...el Kra.......bsen Subscribers Only
Director of Photography (DOP)	J...er Sp....ng Subscribers Only