Craig Parsons

After working as a graphic designer for 12 years, with deep roots in research and strategy, Craig founded his own studio in 2010. Today, Parsons is thriving strategic brand design studio based in Cape Town, South Africa.

Craig is a multi-disciplined creative, with a passion for pure graphic design, typography and art direction. His strengths lie not only in his ability to produce beauty through restraint and crafted simplicity, but his conceptual work and extreme resourcefulness are what set his ideas apart. Design-thinking is core to our project work, as pathfinders Parsons identifies the human experience of authentic brands that are looking to make new friends and reach their full potential.

Craig directs a team of potent talent and his studio works with local and international clients in South Africa, London and the U.S.