About me
A marketing communications professional with a long and successful track record in managing marketing communications businesses. I have been responsible for developing radical and effective communications strategies for my clients in many different markets.
I am the UK Business Director for TrinityP3. We are an independent marketing management consulting company that applies scientific analytics to the marketing process. Our clients are marketers, procurement and sourcing specialists and communications agencies of all types
I am also Co-Founder and CEO of CONNECT2 Community Engagement, a specialist communications business that helps clients engage their businesses with society, by meeting community needs. We address trust issues and build sustainable growth at the meeting point of marketing and corporate communications.
I’m also closely involved both as a charity trustee and marketing specialist in my own local community.
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Positions
TrinityP3 is an international and independent strategic marketing management consultancy, providing marketers and advertisers with benchmarks, training and advice on how to maximise the value of their marketing budgets.
For the past twenty years, TrinityP3 has helped clients by developing bespoke solutions to the six major challenges that we consistently see:
• Improving marketing and management performance
• Optimising agency & roster performance
• increase total media transparency, value & performance
• Solving digital, data & technology issues and problems
• Achieving a more agile and flexible go-to-market performance
• Providing ethical, responsible and sustainable marketing solutions
We can help you find the right supplier, negotiate the ideal contract, benchmark your current costs or assess your current processes.
For the past twenty years, TrinityP3 has helped clients by developing bespoke solutions to the six major challenges that we consistently see:
• Improving marketing and management performance
• Optimising agency & roster performance
• increase total media transparency, value & performance
• Solving digital, data & technology issues and problems
• Achieving a more agile and flexible go-to-market performance
• Providing ethical, responsible and sustainable marketing solutions
We can help you find the right supplier, negotiate the ideal contract, benchmark your current costs or assess your current processes.
CEO and Founder Partner
CONNECT2 Community Engagement
United Kingdom
April 2017 - Present (7 years 8 months)
Connect2 is an exciting and innovative communications company that helps clients to bridge the Trust Gap with society. We create and strengthen sustainable connections with communities by implementing community engagement campaigns. These are designed to demonstrate our client companies' business purpose in action, at the same time as meeting important community needs. We generate powerful in-community communications across personal networks - including WOM endorsement of products and services.
Community Engagement opens the door to the new ‘segmentation by community’ lens. We call it business to community marketing - B2C2. Find out more at www.b2c-2.com
Community Engagement opens the door to the new ‘segmentation by community’ lens. We call it business to community marketing - B2C2. Find out more at www.b2c-2.com
Founder Partner
Jalebi Group
United Kingdom
October 2009 - March 2017 (7 years 5 months)
Jalebi was a business dedicated to the achievement of business growth.
We achieved this firstly by driving sales from new customers and increased spend and buying frequency from existing customers. Our point of difference lay in the way that we achieved connection with these customers - by engaging with them through their affinity and involvement with communities, where the immense power of conversation and word-of-mouth can be accessed.
Jalebi also added huge value as a marketing consultancy, focussed on the communications needs of a variety of FTSE 100 clients.
We achieved this firstly by driving sales from new customers and increased spend and buying frequency from existing customers. Our point of difference lay in the way that we achieved connection with these customers - by engaging with them through their affinity and involvement with communities, where the immense power of conversation and word-of-mouth can be accessed.
Jalebi also added huge value as a marketing consultancy, focussed on the communications needs of a variety of FTSE 100 clients.
Strategy and Business Development Director
London, United Kingdom
September 2006 - October 2009 (3 years 1 month)
I was responsible for developing the independent MGA agency from a specialist B2B company to a group of companies including B2C clients and event marketing. I ran the agency business development and planning functions together with client management for key agency clients - Conoco Phillips, Wolseley
I ran the MBO Group for Havas in the UK as Managing Director and then Group CEO. The group included the integrated marketing agency, a call centre and handling house, and a data analysis division. Major clients - Chrysler Jeep UK, Royal Mail, GNER, M&S Financial Services, Slendertone and HomeChoice broadband.
Subsequently I bought and ran the agency as owner and CEO.
Subsequently I bought and ran the agency as owner and CEO.
Managing Partner
TEQUILA\London
London, United Kingdom
1990 - 1999 (9 years)
I was Managing Partner and Business Development Director of Tequila, responsible for the agency Intelligence Unit including planning and business development. On my watch, we won new business that doubled the agency billings in an 18 month period and grew Tequila into a top-three integrated UK agency and worldwide player in over 20 countries.
Education
BA Hons in History
Other professional activities
Chatterbus CIC
Volunteer
2014 - Present (10 years 11 months)
Cause Environment
The UK's first community-run scheduled bus service with a daily timetable, linking Cobham and surrounding villages and towns. Launched in April 2015 with local government and business backing to tackle transport poverty and deprivation, and now carrying 30,000passengers a year. Chatterbus also fulfills bus transport requirements for under-serviced community audiences such as train commuters and shoppers.
www.chatterbus.org.uk
