Bilal Hadzic
DOP at MVMNTS | Digital Artist
Cologne, Germany
Title#SayYesToEurope
BriefDespite Brexit and the rise of extreme right-wing parties only 48% of Germans voted in the last European elections. Europe’s biggest airline, Lufthansa, wanted to motivate people to vote. So they gave them another reason: extraordinary access to some of Germany's most desirable places. The stage at the Elbphilharmonie concert hall, Champions' League club Borussia Dortmund's locker room, boxing club Zur Ritze, the studio of Who Wants to Be a Millionaire, the Lufthansa Aviation Training centre and many other locations hosted polling stations, opening their doors to anyone with a voting form.
Agency
Campaign #SayYesToEurope
Advertiser Lufthansa
Brand Lufthansa

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Direct Marketing
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