About me
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VP Head of Media
As VP, Head of Media, Ellie Bamford leads R/GA's media research, planning and buying practice across the network. Under her leadership, the media team is charged with helping clients outsmart rather than outspend their competitors by delivering value and creativity to paid media. Ellie brings more than 18 years of experience in translating brand strategies into media strategies, encompassing an array of channels and multi-verticals, including gaming, fashion and luxury, entertainment, e-commerce and retail, and financial services.
Prior to R/GA, Ellie served as President at Modco and a Strategic Leader at News Corp driving progressive media campaigns, and leading agency management for major global brands including Rockstar Games, True Religion Brand Jeans, Kenneth Cole, Sony Classic Pictures, Genworth Financial, TAP Airlines, and more. In recent years she’s also partnered with BBH to build out an integrated media team in New York to better service the expanding need for innovative, multidisciplinary outputs. This effort drove collaboration with new and existing client partners, the office’s diverse teams, and the broader BBH network.
Ellie is both a mentor and executive team member of She Runs It, a non-profit company promoting women’s leadership in advertising. She is a lover of gardening, her wife, and their French Bulldog, Bruce.
Prior to R/GA, Ellie served as President at Modco and a Strategic Leader at News Corp driving progressive media campaigns, and leading agency management for major global brands including Rockstar Games, True Religion Brand Jeans, Kenneth Cole, Sony Classic Pictures, Genworth Financial, TAP Airlines, and more. In recent years she’s also partnered with BBH to build out an integrated media team in New York to better service the expanding need for innovative, multidisciplinary outputs. This effort drove collaboration with new and existing client partners, the office’s diverse teams, and the broader BBH network.
Ellie is both a mentor and executive team member of She Runs It, a non-profit company promoting women’s leadership in advertising. She is a lover of gardening, her wife, and their French Bulldog, Bruce.