Barret Helander
Creative Director at Publicis London
London, United Kingdom
TitleJOBST Irregular Bold
BriefMillions of people suffer with lymphatic and venous conditions which weigh them down physically and emotionally. Yet despite the widespread nature of these conditions, those who live with them are widely misrepresented. We set out to change this, with a new way of speaking to patients that would empower them and make them feel seen; frm featuring real people, all the way down to the finest detail - typography. We wanted to create a brand new typeface to better reflect the lymphatic and venous communiteis, both in design and function.
Agency
Campaign JOBST Irregular Bold
Advertiser JOBST
Brand JOBST

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