Carmen Miruta
Client Services Director at Centrade Cheil
Bucharest, Romania
TitleANAIS - Isolate Violence
BriefWhile social distancing did help Romania’s overburdened healthcare system, another dangerous virus was spreading in people’s homes. Domestic violence had registered a surge, as abusers spent more time in uninterrupted contact with their victims. Sometimes in the same room, as more than 55% of Romanians live in overcrowded homes. The income insecurity triggered by the economic crisis led to even more pretexts for violence.So, as everyone only paid attention to COVID-19 related news, we have subverted the popular imagery associated with the virus, microscopic images and social distancing infographics to paint the grim story of the domestic abuse virus wreaking havoc behind closed doors.
Agency
Campaign #IsolateViolence
Advertiser Anais Association
Brand Anais Association

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PostedJanuary 2021
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