Mihai Gongu

Chief Creative Officer Dec 2023 - Present
Executive Creative Director Aug 2019 - Dec 2023

I love creating brand stories at the speed of culture together with my teams. We gave a cheeky answer to the British Government with a campaign developed overnight, which went on to win the Eurobest Grand Prix in PR. Later on, we fought post-Brexit Referendum xenophobia with empathy and ended up on CNN. We have transformed cans into billboards to make the Instagram generation fall in love again with the world’s greatest brand. We have made UEFA change their mind. We have created an app that allowed people to co-create a brand launch for the first time. We have used tech to turn a historical landmark into a historic statement and won a Yellow Pencil in the process. We have inspired people to fight unequal pay with a quirky music video that made headlines across Germany and the world. We gave the youth a stage to express their creativity in one hundred simultaneous alternative parties across China with ABSOLUT100. We announced Samsung's epic Nightography feature for capturing content in low light with the first music album with 22 original songs dedicated to what keeps Romanian Gen Z up at night, complemented by 22 music videos shot entirely on a smartphone. We launched the most loved Czech beer in Romania with Romania's first four-legged influencer storming across primetime media and social media and making everyone learn a brand new word - "Goatiful". We created the first theatre stories starring toys from actual victims of domestic violence and we held captive, for the first time, two leading radio stations and detoured the entire content to raise awareness about the plight of women held in abusive relationships.