Nicolas dumenil Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Being part of such a jury is not just about rewarding the creative excellence of our industry, it's about recognizing the talent of the people of our industry and to celebrate them.
What impact do you think the event might have on the industry?
Awards have always been here to inspire, and the PHNX Tribute is a new one to inspire the next generation of creative and the young talent in companies driving them to what we need to make things that change things.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I always thought that creativity is in everyone mind, not only in the agencies creative department. It's something inclusive not exclusive. So Let's make everyone care about it and talk about it to reward the best work that can make everybody agree on what's great and what's not.
What will you be looking for when you start judging the entries?
I will probably feel jalous of some amazing idea I would love to think about. So I would be looking for those I would want to thank for giving me the willing to reach the greatness in my next work.
What lasting impact might the current crisis have on creative work?
To place the human being and what's care for everyone's life at the center not yet the product, not yet the brand logo, not yet the low price. Now consumers are looking for acts, not message. We are looking for brands that have a positive impact on the planet ressources and that threat well their employees.
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