Pablo Tajer, is Creative Director at MediaMonks BA, and a multi awarded creative. He is also one of the first creatives in the world to come back to an agency after being part of Facebook Creative Shop, where he led the South Cone region.
He started his career as an ATL creative in Del Campo Saatchi & Saatchi, then he moved to JWT Argentina. He won Cannes Lions in Radio, Print and Outdoor before becoming a «digital» man. After JWT he made a change into the digital world becoming Creative Director at Webar Argentina (a 100% digital agency). Following that, he led the Digital team at BBDO Argentina, where not only it became Interactive Agency of the Year in all the Argentinean festivals (two years in a row), but he also helped integrating the ATL creative teams into the digital landscape. And won 3 Cannes Lions with digital ideas. Then he moved to Facebook Creative Shop as head of South Cone, where he had to work around the continent with almost every big client and agency you can imagine. He was also speaker at more than 40 events during the last years, and responsible for the launch of Instagram in the Region.
In 2016 Tajer came back to the agency world as VP and Head of Digital Platforms at Grey Argentina, and in 2018 he moved to be the ECD of GTB Argentina heading all the creative of Ford campaigns and communication.