Erwin Federizo is an award-winning creative director currently serving as Group Creative Director at 72andSunny LA where he leads creative on both the NFL and Pabst Blue Ribbon. Prior to 72andSunny, Erwin served as global executive creative director at Vans, where he led the in-house creative department. Prior to Vans, he spent five years at Wieden+Kennedy New York, where he worked as a creative director on brands such as: Bud Light, ESPN and Spotify. He also spent time at Wieden+Kennedy Shanghai helping lead creative on Nike and BMW.
While at Wieden+Kennedy, he was an integral leader on the ‘RE2PECT’ Derek Jeter campaign for Nike’s Jordan Brand, winning him a Cannes Grand Prix Titanium Lion. He also helped create and record Jeff Bridges 'Sleeping Tapes', an album tied to the 2015 Squarespace Super Bowl ad that spent 10 weeks on Billboard’s New Age album chart. Erwin started his career in Los Angeles as an art director and creative director at several creative shops including Deutsch L.A. and 180 LA.