Thiago Di Gregorio Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
First of all, in these days it is very important to be update with what has been done. Especially in this year where we were unable to keep up with the Festivals, a turbulent year for several economic sectors. I think it is important and valid any action that helps us get back up.
What impact do you think the event might have on the industry?
I think it will be a great incentive for others to do the same to encourage clients and creatives again.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I believe that the more diversified, the more we can have a true analysis of a work to be judged. Different approaches, and with that a true judgment of the idea, proving that good ideas can reach any audience.
What will you be looking for when you start judging the entries?
That's easy. Good advertising. The one that moves you, that makes you laugh, that leaves you with that good envy of: - I wish I had that idea.
What lasting impact might the current crisis have on creative work?
We don't need to be in the same place to do/produce great work. Maybe clients will realize that they dont need an agency anymore, they can have their own structure and save tons of money. But at the same time doing great work.
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