Writer & Creative Director
at
Ministrstvo za propagando (Ministry of Propaganda)
Slovenska Bistrica, Slovenia
THE CHALLENGE: to present the Merkur zavarovalnica’s life insurance in a warm way though an effective metaphor.
Life insurance Merkur Super 18 with many interesting additional insurances is a package, which enables you to build for yourself and your loved ones a real …
… CASTLE OF YOUR PERSONAL SAFETY.
The chess castle and the essence of the tactic game, where every move counts - to successfully end the game with right moves seemed to be the most appropriate metaphor.
We also need to choose the right moves to get through our lives. And the old ones try to help the young ones - the grandparents try to help their grandchildren.
THE STORY: a loving granddad teaches his grandson play chess, the teaches him chose the right moves so that he will - like himself - grow to live a safe and pleasant old age …
(TV ad)
We were super effective on the set - we shot all the pictures for the print ads and the outdoor advertising.
(Print ad, Outdoor advertising)
And to optimize the overheads, we also recorded a short dialog for the radio ad.
(Radio ad)
We7ve also recently created Merkur zavarovalnica’s Facebook page, Secured (or Insured) Area, where we connect Merkur zavarovalnica with their insurants (and those who are about to become ones), and we already have more than 13.000 fans.
We created a FB game and sent the winner to Mallorca.
(Facebook page/game)
We secured (=insured) the area in the theater, as well. The audience had a great time with Tin Vodopivec …
(Guerrilla intervention 1)
In connection with a major charity event, we created probably the largest Secured (=Insured) Area in Slovenia, 3,5 km route to Sveti Primož near Kamnik.
(Guerrilla intervention 2)
THE NUMBERS:
• The TV campaign reached the 62,33 % of the audience (male&female, age 25-59)
• The outdoor campaign reached 46 % of the audience (male&female, age 16-59)
• The web campaign reached 1.327.185 people
• 2.474 people took part in the Facebook game
• 2485 people have become fans of the FB page
Life insurance Merkur Super 18 with many interesting additional insurances is a package, which enables you to build for yourself and your loved ones a real …
… CASTLE OF YOUR PERSONAL SAFETY.
The chess castle and the essence of the tactic game, where every move counts - to successfully end the game with right moves seemed to be the most appropriate metaphor.
We also need to choose the right moves to get through our lives. And the old ones try to help the young ones - the grandparents try to help their grandchildren.
THE STORY: a loving granddad teaches his grandson play chess, the teaches him chose the right moves so that he will - like himself - grow to live a safe and pleasant old age …
(TV ad)
We were super effective on the set - we shot all the pictures for the print ads and the outdoor advertising.
(Print ad, Outdoor advertising)
And to optimize the overheads, we also recorded a short dialog for the radio ad.
(Radio ad)
We7ve also recently created Merkur zavarovalnica’s Facebook page, Secured (or Insured) Area, where we connect Merkur zavarovalnica with their insurants (and those who are about to become ones), and we already have more than 13.000 fans.
We created a FB game and sent the winner to Mallorca.
(Facebook page/game)
We secured (=insured) the area in the theater, as well. The audience had a great time with Tin Vodopivec …
(Guerrilla intervention 1)
In connection with a major charity event, we created probably the largest Secured (=Insured) Area in Slovenia, 3,5 km route to Sveti Primož near Kamnik.
(Guerrilla intervention 2)
THE NUMBERS:
• The TV campaign reached the 62,33 % of the audience (male&female, age 25-59)
• The outdoor campaign reached 46 % of the audience (male&female, age 16-59)
• The web campaign reached 1.327.185 people
• 2.474 people took part in the Facebook game
• 2485 people have become fans of the FB page