David Sitton
Marketing Consultant - Agency Evaluation at The Observatory International London
London, United Kingdom
About me
David joined The Observatory International in October 2019 as a Consultant and is responsible for the Performance Measurement practice in the London office. David helps our clients get the most out of the partnerships with appointed agencies and evaluates relationships and performance through a range of proprietary tools.
Prior to joining The Observatory International David managed market research projects for premier asset managers and before that he spent 12 years financial publishing where he gained extensive experience with investment fund research, editorial team management and market research for internal and external stakeholders.
David has a degree in Business and Technology, is a keen traveller and a classic car enthusiast.
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Positions
Marketing Consultant - Agency Evaluation
Global
October 2019 - Present (5 years 2 months)
Market Research Project Manager
Illuminas
United Kingdom
2017 - 2019 (2 years)
Helping businesses to make better decisions and answer ever-changing business questions through qualitative, quantitative and experimental research methodologies. Turning brand problems into learning agendas, and data into strategic solutions.
Research Project Manager
Citywire
United Kingdom
September 2003 - January 2017 (13 years 4 months)
Research Project Manager Oct 2015 – Jan 2017
End-to-end delivery of market research/insight studies for asset management clients
Business Intelligence Manager Mar 2012 – Nov 2015
Product development and introduction of digital technologies for publishing.
Management of accredited online CPD test systems, as used in the advisory and wealth management professions.
Online Producer + Sub Editor Jan 2010 – Mar 2012
Management of online news and data content during an exciting time of evolving multimedia demand and social media interaction.
Audience Development Manager Oct 2007 – Jan 2010
Development and relationship management of global audiences for print, online and events within a variety of financial industry channels.
Developed introduced and managed award processes for the advisory and wealth management professions.
Financial Research AnalyseSep 2003 – Oct 2007
Research and analysis of worldwide investment fund and portfolio manager data including creation and management of performance related ratings.
End-to-end delivery of market research/insight studies for asset management clients
Business Intelligence Manager Mar 2012 – Nov 2015
Product development and introduction of digital technologies for publishing.
Management of accredited online CPD test systems, as used in the advisory and wealth management professions.
Online Producer + Sub Editor Jan 2010 – Mar 2012
Management of online news and data content during an exciting time of evolving multimedia demand and social media interaction.
Audience Development Manager Oct 2007 – Jan 2010
Development and relationship management of global audiences for print, online and events within a variety of financial industry channels.
Developed introduced and managed award processes for the advisory and wealth management professions.
Financial Research AnalyseSep 2003 – Oct 2007
Research and analysis of worldwide investment fund and portfolio manager data including creation and management of performance related ratings.
Education
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