Hi! I’m Francisco Ayras but everyone calls me Sharuko because that means 'unpredictable boy' in Quechua. I was born in Huancayo in the Andes of Peru, but raised on the coasts of Lima. I'm a Creative Director with over 8 years of rocking the advertising world, specializing in integrated campaigns and branded content. I've been lucky enough to be recognized as one of the Top 5 Art Directors at Cannes Lions 2024 and have snagged awards at Cannes Lions, Lia, Fiap, Ojo de Iberoamérica, and Effies. If you ask me, why advertising? I will answer you: For ideas and people.