Francesca De Luca

Evolution is my keyword.
I believe that the only thing that doesn’t change is changement itself.

I officially started my career at DDB as a copywriter.
But my real beginning was when, with a sheet of notebook attached to the door of my classroom, I communicated to the teacher that the whole female class wanted to participate in the soccer tournament reserved only for males. And we got it.

After graduation in Philology at La Sapienza University of Rome wit 110 cum laude, I went to Milan for a Master in copywriting at Accademia di Comunicazione.

From DDB where I worked for ten years on Volkswagen, Audi, Electrolux, Aia, Casio and manu other brands, I went to Bates on Seat, Monte dei Paschi di Siena and Parmalat.

The meeting with Jacques Seguela was crucial for me as he wanted me as the new creative director on Citroen at Eurorscg.

My permanence in Eurorscg/Havas was characterized by a sort of motu perprpetuo.I arrived as Creative Director on Citroen and I gradually became Creative director on many other important clients: Telecom Italia (and Brazil for a short time), Tim, Mediaset Premium, Ferrero and Peugeot.

Today I'm an experienced Creative Director with a demonstrated history of working in the advertising industry.
Skilled in Contents Creation, Advertising, Integrated Marketing.