I’ve spent my career working with CMOs, marketing leaders and their agencies to solve their biggest marketing & operational headaches.
Across marketing consultancy I’ve had the pleasure of leading Marketing Transformation projects, ranging from Agency Pitches, Global Agency Ecosystem reviews, client In-housing, process implementation, Organisational design and commercial marketing excellence.
I returned to Marketing Consultancy after spending time client-side leading the Marketing procurement function across europes largest snack company, Intersnack Group. During my time there I led the organisation across all marketing categories and its 50+ snacking brands.
Within the last two years, I have enjoyed improving marketing operations and supercharging marketing output for world class brands including Delta Airlines, Arla, Costa, Blackrock, Lloyds Bank and Boots Walgreen Alliance.
When I’m not spending time with my clients or navigating future applications of Blockchain tech… I can be found up mountains, running marathons or cycling up the steepest hills I can find.
I strongly believe that the future of B2C marketing will be unlocked through Web3 technology