About me
I bring a unique perspective to business and marketing transformation having run global networks for Publicis Groupe across industry sectors, combined with profitable leadership of some of the world`s favourite FMCG brands at P&G in global, regional and local roles. Passionate not only about building and transforming brands, but also organisations and cultures I have grown people and teams to enhance their performance and have grown capability and capacity to enhance output. Always open to a challenge, I have lived and worked from bases in the UK, France, Switzerland, Israel and Nigeria. The fusion of these experiences enable me to operate with agility in diverse organisations and across markets.Currently I co-lead Publicis Emil, a bespoke agency for Mercedes-Benz, drawing on all the resources of the Publicis Groupe to build a new customer centric model enabled by data and technology. We are a passionate team fusing diverse skills and capabilities to practically transform how agencies work with clients to design and operate digital business and build industry leading brands.
Skills
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Co-CEO Publicis Emil
Publicis Emil
France
January 2019 - Present (6 years)
Transforming together with Mercedes-Benz to pioneer and scale the agency model of the future and enable our client to accelerate their business growth. As a bespoke network, we work with data at our core to be more customer centric and make better and smarter marketing decisions. We operate with an unique agency-client partnership culture to jointly develop capability and growth in our teams operating across 41 markets worldwide.
Client Lead Overseas
Publicis Emil
France
February 2018 - January 2019 (11 months)
From pitch to practice: partnering with Mercedes-Benz to establish a bespoke new agency model to lead digital transformation across 21 markets.
Chief Transformation Officer, Publicis Communications Europe
Paris, France
January 2017 - February 2018 (1 year 1 month)
As Chief Transformation Officer for Publicis Communications in Europe, I partnered with the COO to ignite the alchemy of creativity and technology between the creative, influence and production agencies of Publicis Communications, and in close collaboration with Publicis Media, Publicis.Sapient and Publicis Health.
Managing Director, Publicis Communications Lausanne
Switzerland
July 2016 - December 2016 (5 months)
Part of the founding team of Publicis Communications Lausanne, a new type of creative and digital hot-shop, and leader of new model to bring the best of Publicis Groupe capabilities across the world to serve global Swiss-based clients. Developed two new breakthrough client models to address their specific transformational challenges, designing organisations to able them to unleash the full power of the best talent within Publicis Media and Publicis.Sapient in the service of their business and brand growth.
Managing Director, Saatchi & Saatchi Geneva
Lausanne, Switzerland
July 2015 - July 2016 (1 year)
As MD accountable for client satisfaction, as well as overall business and operations. Part of the team who restructured the S&S global GSK Consumer Health account (creative and digital disciplines, >40 people) as the client went through a complex JV, whilst expanding the partnership and creating a new service delivery model, both for global teams and local operations.
Global Head of Integrated Planning, GSK Consumer Health
Saatchi & Saatchi
Switzerland
January 2015 - July 2015 (6 months)
As Head of Planning, developed a new integrated global planning process to deliver strong media neutral ideas and develop these in to multi-touchpoint toolkits capable to build the both overall brand and specific initiatives across different stages of category/brand development, resulting in significant increase in assets for markets and client business acceleration
Associate Director Media (Traditional & Digital), eBusiness and Marketing ROI Leader, CEEMEA
Procter & Gamble
Switzerland
September 2012 - December 2014 (2 years 3 months)
Responsible for one of P&Gs biggest global Communications budgets, improving ROI +20% YOY whilst growing share. Doubled media spend in digital in 2 years to > global average (all industries). Accelerated e-commerce. On Global Media and Digital Leadership Team. Accountability for developing expertise in regional team (>20 people).Leading Digital Transformation to drive effectiveness and efficiency of media, creating new models and capabilities to drive awareness and trial via digital devices. Partner internally and externally to develop new analytics solutions to strengthen media, digital and e-commerce effectiveness. Own Joint Business Plan with Digital partners (Google, Facebook, Yahoo, Microsoft, Electronic Arts) to pioneer and scale new approaches to enhance our digital ecosystem, including leading some first to world rollouts.Run Media Agency Relationship (Mediacom, SMV, Carat). Jointly building capability in teams and defining new agency models to drive integration across media and scale/productivity across complex market structure.
Associate Marketing Director Olympics Sponsorship, Central Eastern Europe Middle East and Africa
Procter and Gamble
Switzerland
July 2011 - September 2012 (1 year 2 months)
Led Sochi 2014 Winter Olympics Sponsorship Strategy and Plan, aligned up to CMO, developing innovative digital communications and PR strategies to drive awareness and engagement, Created knowledge bank to capture all learning from Olympics partnership experience.
Associate Commercial Director West Africa
Procter and Gamble
Switzerland
August 2008 - July 2011 (2 years 11 months)
Responsible across P&G Brand Portfolio (Beauty Care, Male Grooming, Fabric Care and Batteries). Regional Leadership Team Member, Head of Marketing Department including Shopper Marketing (28 people) and Head of Market Research (7 people).Strengthened brand fundamentals to deliver record shares and +30% growth. Quickly expanded success models across West Africa (23 markets). Led development of African Beautycare category understanding to develop and align comprehensive, profitable portfolio launch plan.Led Brand Building Organization (Marketing, ER, Market Research) to be awarded as P&G Best regional Brand Building Organization. Responsible for Marketing functional priorities, staffing and training. Accelerated new Brand Building approaches, including Digital Marketing and new agency models. Built Shopper Marketing from scratch. Established Market Research department.
Brand Manager Positions
Procter and Gamble
Switzerland
November 2002 - August 2008 (5 years 9 months)
2007-2008: Global Distributor-Led Markets Commercial Leader – Fabric & Homecare, Baby Care, Male Grooming and Batteries – delivered +30% sales and double digit profit growth on $200 Million business operating across 50+ markets. 2005-2007: Central Eastern Europe, Middle East and Africa Marketing Capability Leader – led design and implementation new capability model across complex organization operating in +107 countries (800 people). Doubled Initiative Success Rate to >75% and simplified processes to reduce effort 20%.2003-2005: WE Pampers Design - delivered +$100Million in incremental sales behind new initiatives. Innovated new on-line digital marketing approach.2002-2003: Global Haircare Design – successful new brand test launch in NA and Greater China.
Education
1986 - 1993 (7 years)
