Júnior Parollo

Advertising professional with over three decades of experience, specializing in communication, branding, sound, art, and culture. Throughout my career, I have conceived, launched, managed, and concluded numerous products and projects. I thrive on challenges and possess a strong desire to grow, mentor, innovate, collaborate, and learn from individuals of diverse styles, ages, beliefs, and methodologies.

In 2018, I spearheaded the development and launch of Hyper Strings, a pioneering brand of musical strings for guitar and ukulele in Brazil. Leveraging Italian technology and blending it with American and Brazilian expertise, I navigated the complexities of managing this project within a company steeped in decades of tradition in the nylon industry. Despite the challenge of competing with established market players, Hyper Strings swiftly emerged as one of the most respected brands in the music string market, garnering praise from renowned musicians. Despite the challenges posed by the pandemic and Brazil's political-economic landscape, Hyper Strings continues to maintain a strong presence and reputation as a premium product.

I hold a Master's degree in Communication from Anhembi Morumbi University (São Paulo), awarded with an institutional scholarship for academic excellence. Additionally, I earned a Bachelor's degree in Advertising in 1994 and completed a post-graduate program in Business Management with a focus on Marketing at ESPM (São Paulo) in 2014. Prior to my current ventures, I spent over a decade at Editora Abril, where I honed my skills as a designer, specializing in digital advertising, internal communications, team leadership, and collaboration with IT departments. Notably, I was Abril's first e-commerce designer.

In parallel with my business endeavors, I have been active as an artist, producer, and promoter since the early 2000s, engaging in various cultural activities and projects under an independent brand. This venture primarily utilizes emerging digital media platforms to engage audiences and promote cultural initiatives in our contemporary landscape.