Giannis Sorotos Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

First of all I appreciate adforum and for me that's enough of a reason.
More over being part of such a great and diverse jury is sourely an opportunity to widen my creative horizons.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

It sure is an interesting challenge... In the past years I've seen juries (with people from different eras) work perfectly fine and others not so well.

What do you think of the idea of free entry until the shortlist stage?

That for sure is something unique. I think it's a great idea and many many agencies (epsecial the small ones) will appreciate it. It's a new way to reinforce the sense of credibility.

How would you define the perfect PHNX Awards winner?

Uniqye idea (that means strategy and creative together) with a great execution.

What is having the biggest impact on creative trends at the moment?

Could please explain a bit more this question

Who would you nominate as your two or three “creatives of the year”?

I won't mention people but i will mention agencies... I love the work the guys at the Uncommon do... the Gut guys, Zulu Alfa Kilo, Goodby - Silverstein & Partners and AMV BBDO