Born Honduran, turned Argentinian. I started my career as a Junior Copywriter at Wunderman Buenos Aires where I worked in one of the largest regional campaigns for the biggest e-commerce player in LATAM. Then I moved to Media.Monks where I became the first creative ever in their Buenos Aires office. From there I started a steady grow into a story-doing-first ideas creative, which I believe are the future and –more importantly– our present but one that many have not yet accepted.
At Media.Monks I had to opportunity to grow into an Associate Creative Director, after which I decided to move to the client side as the head of creativity for one of the leading ed-tech companies in LATAM, Coderhouse, where I built an in-house agency from scratch, completed a complete rebranding of Coderhouse and launched 3 successful branding campaigns.
Now I'm at Orka. Building a creative departament for one of the most successful media agencies in Argentina.