- More than 15 years of experience as a copywriter in some of the best-known advertising agencies in Brazil such as DPZ, Nova SB, Leo Burnett and W/Mccann
- Worked for great brands and clientes such as Coca-Cola, InBev, Petrobras, São Paulo City Hall and World Health Organization.
- Created a global advertising campaign for World Health Organization, aired in more than 200 countries, for "World Blood Donor Day" (2013).
- Great experience wiht creativity and copywriting for social media.
- Merits on some brazilian advertising awards such as CCRJ, CCSP, Colunistas and Globo Online Festival Short Films.
- Brazilian Young Creative (Joven Creativo) on FIAP - Ibero American Advertising Festival (2007).