| Title | Swisscom TV program |
| Brief | Instead of speaking to them about the convenience of now, we decided to show them the inconvenience of the past by creating a camouflaged advert in Switzerland’s weekly TV guide. The advert was designed to look like a regular listing in the guide. So, when people checked the paper to see what was playing, they also saw that blue TV was playing what they really wanted, when they really wanted it.The Swisscom “What You Really Want” print advert appeared in the Switzerland’s largest Sunday paper. |
| Agency | Serviceplan Switzerland |
| Campaign | Swisscom TV program |
| Advertiser | Swisscom |
| Brand | Swisscom Blue TV |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | Ma.....ian F....an Sc....gen Subscribers Only |
| Executive Creative Director | M...in B..a Subscribers Only |
| Executive Creative Director | M...a S...r Subscribers Only |
| Copywriter | K....ng G..e Subscribers Only |
| Copywriter | J..s A...tt Subscribers Only |
| Art Director | T....sa F....er Subscribers Only |
| Copywriter | M...ew T...s ..l Subscribers Only |
| Group Account Director | ..i W...er Subscribers Only |
| Account Director | N...le G...g Subscribers Only |
| Head of Strategy | P...r S....fer Subscribers Only |
| Strategist | P....pp Zs.....its Subscribers Only |
| Art Director | N...a T....er Subscribers Only |
| Art Director | C...na K....le Subscribers Only |
| Graphic Designer | M....el Wi....ki Subscribers Only |
| Account Manager | T...as K...er Subscribers Only |