Creative Direction Associate Manager
at
CreativeDrive part of Accenture Interactive
San José , Costa Rica
LEVEL UP the new way to fill the gaming world with energy
Overview
To create a new, relevant temporality for the brand within the gaming world that would have the opportunity to exist every year.
Execution
Phase one: We created an E-Sports team with the best local players from different games and consoles. It was a unique team with a limited number of members, all sponsored by the brand.
Phase two: We organized a series of championships with prizes related to the world of video games, in which the Grand Prize would be a position in the team for a whole year. All of our players were in charge of generating the content. We didn’t only expand the communication using their Twitch channels, but also their Instagram and Facebook profiles.
Overview
To create a new, relevant temporality for the brand within the gaming world that would have the opportunity to exist every year.
Execution
Phase one: We created an E-Sports team with the best local players from different games and consoles. It was a unique team with a limited number of members, all sponsored by the brand.
Phase two: We organized a series of championships with prizes related to the world of video games, in which the Grand Prize would be a position in the team for a whole year. All of our players were in charge of generating the content. We didn’t only expand the communication using their Twitch channels, but also their Instagram and Facebook profiles.
More Work
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