After five years in client side marketing and subsequently account management for agencies such as MBA, FCB Inferno and Mullen Lowe, I took a period of time out to study Anthropology. This time was invaluable, in allowing me the opportunity to take a step back to look at the world, the way humans interact with one another, and to understand how marketing can actually be a huge force for good, if used in the right way. Now I am working for Wildfarmed, a movement based on the importance of soil health as crucial to our success on this planet - bridging together my commercial and academic skills to grow and develop this brand.