I've been working in advertising for the last 20 years. Through this years I've worked in two of the best network agencies in Mexico: Ogilvy & Mather and BBDO. For many of the biggest accounts in the country like: Mattel, Pfizer, Gillette, Mars Petcare, Bayer, KFC, Volvo, Jaguar, Land Rover, Bud Light, Freightliner, Krafts foods, Pepsi, Coca Cola, Sprite, Fanta, Lay's, Aspirin, Cafiaspirin, Alka Seltzer, Afrin and Huawei. And other local brands like: Gandhi bookstores, Devlyn Optics, El Universal newspaper, Mexsana and plenty others. Nowadays, I'm working as Chief Creative Director at one of the rising stars independent agencies from the country : Archer Troy (fifth place of the last Círculo Creativo de México) for many interesting accounts like: Amazon Prime Video, Warner Bros, Universal Pictures, Scribe, Vips, PeTA and Marie Stopes. I've been awarded many times at the most recognizable creative awards in the world: Cannes, One Show, D&AD, Clio Awards, New York Festivals, FIAP, LIA, PHNX, CrestaAwards, El Sol, El Ojo de Iberamerica and El Círculo de Oro from the Mexican Creative Circle. I’ve also served as jury for many creative awards like: New York Festivals, FIAP, El Sol, El Ojo de Iberamerica and El Círculo de Oro. I can define myself as a complete creative that can unite the best of strategy with the best of creativity in the same brief. I love advertising, music and everything that involve a human story.