I spend my days at GREY South Africa, carefully navigating liquor advertising legislation while leading the creative charge on Savanna Cider, the largest Cider brand in Africa and second largest Cider brand in the world.
Like most creatives, I love nothing better than when an idea with insight marries a nice bit of craft.
My work has seen recognition at most of the industry's major award shows, as well as some minor ones that no one has ever heard of.
I've also received some very flattering industry and real-world write-ups about my recent forays into directing.
SHOTS magazine called my first commercials for TOPS at SPAR ‘sobering’ and Twitter’s ‘NotANoob’ proclaimed my sophomore effort “Best f#cking ad in existence.”
Which is obviously true.