About me
I’m a passionate copywriter, strategist, and ad lover ready to make things work with a creative and innovative perspective in every project.
As an experienced creative in agencies like Ogilvy & Mather, BBDO, and McCann, (anónimo), and currently, as part of one of the most renowned independent agencies Ganem, I've been able to work hand in hand with awesome brands like Nestlé, Visa, Unilever, IBM, Sigma, Volkswagen Financial Services, Johnson & Johnson, Lala Group, Comex amongst others with fresh eyes and always looking to make a difference and challenge the way they communicate.
Languages
- English - Pro
- Spanish - Native
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Group Creative Director
Ganem
Mexico
February 2024 - Present (1 year 1 month)
Creative art and copywriting group direction for the whole digital ecosystem of one of the most important brands of paint in Mexico (Comex), leading a team of +50 creatives to develop the whole online communication of the brand in social media, web, and e-commerce.
Regional Creative Director
(anónimo)
Mexico
May 2021 - January 2024 (2 years 8 months)
Creative art and copywriting direction for Neutrogena and Lubriderm in Mexico, Colombia, Ecuador and Peru, developing creative campaigns for their product portafolio, and always on communications for their social media and e- commerce platforms.
Also creative art and copywriting direction for online and offline campaigns for Lala Group, one of the biggest milk producers in Mexico. Developing campaigns for their dairy, cheese and yoghurt platforms as well as their side brands.
Leading ideation and development of proactive ideas for creative festivals.
Also creative art and copywriting direction for online and offline campaigns for Lala Group, one of the biggest milk producers in Mexico. Developing campaigns for their dairy, cheese and yoghurt platforms as well as their side brands.
Leading ideation and development of proactive ideas for creative festivals.
Creative and Planning Director
Evo
Mexico
May 2019 - May 2021 (2 years)
Creative art and copywriting direction for one of the biggest fitness chains on the US (Planet Fitness) for their entering into Mexican territory, adapting their whole communication style and graphic to engage with the Mexican audience.
Also working with brands like Cemex, Sigma Foods, Carrier and other local brands for their branding and digital communication.
Also working with brands like Cemex, Sigma Foods, Carrier and other local brands for their branding and digital communication.
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