Camilo Plazas
Camilo Plazas
CEO at BBDO MX
Mexico, Mexico
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TitleUsernames against Bullying
BriefOn the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying.
Agency
Campaign Usernames contra el Bullying
Advertiser AB Inbev
Brand Pony Malta

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PostedJanuary 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Executive Officer (CEO) Fr.....co S...er Subscribers Only
Chief Creative Officer C...os A...es Ro.....ez M...oy Subscribers Only
Chief Operating Officer (COO) J..n P...o G...ía Subscribers Only
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