Pony Malta - "Pridelists"

MullenLowe Group Colombia

MullenLowe Group Colombia Bogotá, Colombia

Awards

3001

This ad is part of the ACT Responsible Collection

Brand: Pony Malta
Country: Colombia

Advertiser: AB Inbev

Title	Pridelists
Brief	We created 6 playlists on Spotify, each one of them with more than 50 songs, organized by the color of their covers and not by their genre.Then, on the International LGBT+ Pride Day, we invited people to share one of the songs of each #Pridelists on Instagram stories, to display the Pride flag.Thousands of influencers, celebrities, music bands and people all over Latin America joined the movement against bullying, posting positive messages on one of the teen’s favorite social networks, from one of their favorite music platforms.
Agency	MullenLowe Group Colombia
Campaign	Pridelists
Advertiser	AB Inbev
Brand	Pony Malta
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Chief Executive Officer (CEO)	Fr.....co S...er Subscribers Only
Chief Creative Officer	C...os A...es Ro.....ez M...oy Subscribers Only
Chief Operating Officer (COO)	J..n P...o G...ía Subscribers Only
Chief Innovation Officer	C...lo P...as Subscribers Only
Creative Director	Gu.....mo Si.....ue Subscribers Only
Creative Director	J...e P...o Subscribers Only
Art Director	j..n m...no Subscribers Only
Copywriter	Al.....ro C...vez Subscribers Only
Art Director	C...lo L....ño Subscribers Only
Editor	Al.....ro C...ón Subscribers Only
Sound Editor	C...lo M...na Subscribers Only
Account Director	An....ica D..az Subscribers Only
Account Executive	Mar........andra C...vo Subscribers Only
Account Executive	Jua.......tián A....alo Subscribers Only
Brand Manager	N....ia T...es Subscribers Only