Karo Gomez (Carolina Gómez)

Digital Creative, SM Strategist & DEI, based in Mexico City.
Her career involves different responsibilities, from Creativity to Strategy in Social Media and Integral projects.
Now, she's the Regional Social Media Manager of DiDi, a Chinese super App that solves mobility, delivery, food, and other problems for millions of people worldwide.

For the last years, Karo has focused her storytelling on social causes, going the extra mile to promote Mexican culture and Feminism and break down stereotypes.

Aside from collaborating with Publicitarias Mexico, which empowers, boosts, and visualizes talented Mexican women, and in the Creative Circle of Mexico, boosts an inclusive and gender perspective into the local industry,

Karo's thoughts about advertising today:
People believe that Brands can change and improve the World.
Not the Government, not the laws or bureaucracy. Brands.
Advertisers should compromise with the people and with the World. Because in our minds and hands are the opportunities for a change.

I embrace that belief. Fiercely.