Leonardo Gomez

Creative with extensive experience in the advertising medium for more than 16 years. Trained as a publicist and focused on the area of ​​graphic art direction. As a creative I have held different positions and responsibilities throughout my career.
In recent years I have led digital processes, also adding a Specialization in Marketing and Digital Strategy to my academic training. From my first years of work I had a relationship with digital formats, creating campaigns in this area, such as the first campaign that used web and SMS in Colombia for the client Texaco or internal communication campaigns for the Pubar group, combining all their own digital tools , an idea worthy of recognition, achieving GOLD at the EFFIE awards in Colombia.
My work history with the pandemic has been one of transformation and adaptation, to the remote work format and to the new dynamics and spaces of the digital world. Regarding the adaptation, I could say that it was successful, managing to take the work of the Houdini agency teams (Agency that I lead as DGC) to a high level, which allowed us to be recognized as the Best Creative Agency for Backus (AB Inbev) and achieving new clients and projects for the agency.
Currently linked to Humans Perú, a local agency part of an advertising group and carrying out the personal project called Cumbia SCH that has allowed me to be part of multidisciplinary and experimental projects.