I'm a Brazilian-Australian creative director with a background in copywriting and digital innovation, living in Narm (Melbourne), Australia since 2016. I'm an acronym enthusiast, with AI, VR, and AR at the top of my list. I've also taught a Digital Copywriting course on Skillshare and dabbled in podcasting a few years ago.
But before that, I worked in some of the most awarded agencies in São Paulo, where I managed to win some metals at festivals like Cannes Lions, One Show, Clios, New York Festival, AWARD, FIAP, El Ojo de Iberoamerica and Wave Festival.
Before that, I ran a small events and live music production company back home, which turned out terribly bad.
Before that, I earned my black belt in Tae Kwon Do and spent some time teaching martial arts to little kids.
Before that, I managed to break my legs six times playing football.
Before all that, I wrote an essay in primary school that was published in a local paper – which may just be the reason I caught the creative writing bug in the first place.