Peter Cvetkovski

I’m an Associate Creative Director at Special Group Australia and the co-creator of Australia’s Donation Dollar - the world’s first currency designed to be given, not spent.

In 2021, I was named the No.1 Art Director in APAC according to the One Club for Creativity global rankings and in 2022, claimed the No.8 position in the World's Best Creative Directors based on The Drum world creative rankings.
My work has been recognised around the world and has won over 220 international creative awards, including the coveted Cannes Lion, D&AD, Clios, One Show, Spikes, LIA, even taking home best in show at New York Festivals. Most notably, my work for Donation Dollar was rated the Most Contagious Campaign in 2020 (Contagious), and received top honours in Fast Company’s Best World Changing Idea (APAC).

Beyond all the awards and recognition, I aspire to create work that doesn’t feel like conventional advertising. Work that ultimately becomes part of culture. Work that my father-in-law tells his friends about.