| Title | Not Another Sad Song (Film) |
| Brief | IdeaCollaborating with JOOX, Asia’s largest music streaming service, we used data to identify users who showed a sudden interest in melancholy music. Then, we interrupted their playlists with an ad. A voice told them they may be suffering from depression and directed them to take a simple online test to find out more. Those who tested positive were able to book consultations with medical professionals. |
| Agency | McCann Health |
| Campaign | Not Another Sad Song |
| Advertiser | Pfizer |
| Brand | Pristiq |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | P...re ..o Subscribers Only |
| Executive Creative Director | T...y C...ng Subscribers Only |
| Creative Director | J...y ..e Subscribers Only |
| Creative Group Lead | A..x T..g Subscribers Only |
| Art Director | J...en ..u Subscribers Only |
| Copywriter | B..o .a Subscribers Only |
| Copywriter | ..m Ch.....an Subscribers Only |
| Account Director | ..o ..e Subscribers Only |
| Managing Director | ..m W..g Subscribers Only |
| President | C...ie .o Subscribers Only |
| Chief Creative Officer | M..t Ea....od Subscribers Only |
More Work
SEE ALLSad Song Ideas
- BRAND:
- Pristiq
- AGENCY:
- McCann Health
Sammy Leung
- BRAND:
- Pristiq
- AGENCY:
- McCann Health
Not Another Sad Song (Board)
- BRAND:
- Pristiq
- AGENCY:
- McCann Health