Luca Lorenzini

Luca Lorenzini is Co-Founder and Executive Creative Directors of SMALL, a new-era creative agency based in New York City.

After a brief stint at Y&R Milan in 2002, Luca found his home at Saatchi & Saatchi Milan. In 2015, together with his partner Luca Pannese, he decided to make the big move to New York City. After a few years at Saatchi & Saatchi and Publicis, the duo decided it was time to realize their dream and so, SMALL was born.

Luca has won 34 Cannes Lions, in addition to awards at the most prestigious advertising festivals in the world, such as The One Show, D&AD, New York Festival and many other regional awards, including four Grand Prix at the Italian Art Directors Club.