About me
As Strategy Director of Gravity Global, I’m proud to lead an immensely talented, highly experienced team of Brand Strategists, Researchers, and creative Designers, delivering strategic branding programmes globally with our teams located through EMEA, the Americas and Asia Pacific.
Gravity Global a new breed marketing consultancy, established across 5 continents, and providing organisations with a very different approach to building brands and marketing programmes that deliver business results. When companies are increasingly identifying a gap between their business strategy and brand to demand performance, our point of difference is to use our unique FAB brand model, new technology-enabled tools, techniques, and analytics to support brand strategies and creative ideas with proof and evidence of commercial opportunity and future business impact. Combining this with our deep sector knowledge and experience, we put real power in the hands of marketers faced with the challenge of creating brand to demand programmes that make a real commercial difference.
Talent you might be interested in
Positions
Global CSO
I’m insight driven. But my real flair is how I interpret that insight to find the emotional audience engagement and competitive edge that a brand can own and defend. And having done just that for brands in sectors as diverse as technology and SaaS, aerospace, fmcg, financial services, automotive, pharma and healthcare, there are few examples of markets dynamics or proposition complexity that I have not encountered.
So having worked with complexity all week, at weekends I can often be found maintaining and racing sports cars from the 1930s – an altogether more simple era.