Working within Advertising as an Art Director/Senior Designer across brands like Toyota, BMW, Absolut & Coca Cola, his design practice involves creating integrated campaigns across different media. His strength lies in Identity design and Creative Image making, occasionally tinkering into Physical Computing and Street Art. Some of his works have won design awards such as The Penguin Design Award, Absolut India Bottle design and his works have been exhibited at CSM, LCC, Lights of Soho and India Art Fair. Outside the agency he is an active member of the playing X| for Surrey Cricket League and practices Calligraphy.