About me
More than 10 years of experience in marketing, advertising and communications industry, specialized in brand, creative, content and communication strategies. In addition, I’m experienced in local and regional brands management for multiple categories. I was able to be part of and lead effective communications campaigns, obtaining 12 Effie Peru awards. I consider myself a very analytical person, always looking for the best solutions for brand and business problems.
Languages
- Spanish - Native
- English - Pro
Sector Experience
My Work
SEE ALL WORKPositions
Brand Strategy Director
Lemon.
Peru
January 2023 - Present (2 years 1 month)
Brand Planner
Lemon.
Peru
May 2021 - December 2022 (1 year 7 months)
Key responsibilities:
- Strategic concepts
- Brand Believe & Brand Value Workshops
- Content Strategy: Brand Playbook and Creative Platforms
- Comms Planning and campaign amplifications
- Influencers & KOLs Strategy
- Leading the brand team & strategy squad
- New Business & Project Management
- Trends-hunting, benchmarking, consumer studies. (Trendwatching, Warc, etc.)
Brands: Andea (Water), Raymi (Beer), EFC (Industrial Logistics), Eureka (Kids Clothing), Beneficencia de Lima (Puericultorio Perez Aranibal), Real Plaza (Malls), Casa Europa (Sausages), Hispanic Group (Media Agency), Walon (Sportswear), Win (Telecommunicactions), Bioderma (Healthcare)
- Strategic concepts
- Brand Believe & Brand Value Workshops
- Content Strategy: Brand Playbook and Creative Platforms
- Comms Planning and campaign amplifications
- Influencers & KOLs Strategy
- Leading the brand team & strategy squad
- New Business & Project Management
- Trends-hunting, benchmarking, consumer studies. (Trendwatching, Warc, etc.)
Brands: Andea (Water), Raymi (Beer), EFC (Industrial Logistics), Eureka (Kids Clothing), Beneficencia de Lima (Puericultorio Perez Aranibal), Real Plaza (Malls), Casa Europa (Sausages), Hispanic Group (Media Agency), Walon (Sportswear), Win (Telecommunicactions), Bioderma (Healthcare)
Brand Planning & Strategy Consultant
EG Branding Consulting
Peru
January 2021 - January 2022 (1 year)
Consulting on strategic planning, content strategy, creative concepts, comms planning and digital, branding and packaging campaigns supervision.
*Shortlist Effie Peru 2022: Depilé - Un verano a mi manera*
Brands: FIL Lima, L’Reserve, Trapiche, Navarro Correas, Depilé, Isana, Mami&Yo among others.
*Shortlist Effie Peru 2022: Depilé - Un verano a mi manera*
Brands: FIL Lima, L’Reserve, Trapiche, Navarro Correas, Depilé, Isana, Mami&Yo among others.
Global Brand Leader - CMI
FireWorks Lima
Peru
October 2020 - April 2021 (6 months)
Leading the international consumer-goods digital brands of Alicorp Latam & USA Region, for countries like Bolivia, Ecuador, Panama and USA, overseeing the account planning, strategic approach and creative workflow.
Brands: Don Vittorio (Pasta), Alacena (Sauces), Sapolio (Detergent), Fino (Oil), Bolivar (HomeCare), Casino (Cookies) among others.
Brands: Don Vittorio (Pasta), Alacena (Sauces), Sapolio (Detergent), Fino (Oil), Bolivar (HomeCare), Casino (Cookies) among others.
Account Executive
Barrio
Peru
January 2020 - October 2020 (9 months)
Management and overseeing the strategic approach and creativity workflor of digital and 360 campaigns.
Brands: Tiendas ÉL, John Holden, Navarro Correas, #SigamosLeyendo campaign for the international's book day for the Peruvian's Book Chamber.
Brands: Tiendas ÉL, John Holden, Navarro Correas, #SigamosLeyendo campaign for the international's book day for the Peruvian's Book Chamber.
Junior Strategic Planner
Newlink
Spain
February 2019 - October 2019 (8 months)
Working hand to hand with the Strategic Planning Director, researching and benchmarking different markets, consumers, trends and brands, overseeing both Barcelona and Madrid offices. Developing brands positioning, new brands launchings and multiple brands concepts. Being part of multiple brainstormings with the creative team, helping them to develop namings, creative concepts and concept videos.
BRANDS: Nespresso (Coffee), PUIG (Fraguances), Cervezas Mahou-San Miguel (Beers), BAYER (Pharma), Diageo (Spirits), Nescafé (Coffee), among others.
BRANDS: Nespresso (Coffee), PUIG (Fraguances), Cervezas Mahou-San Miguel (Beers), BAYER (Pharma), Diageo (Spirits), Nescafé (Coffee), among others.
Co-Founder & Associate Director
Taita Producciones
Peru
February 2014 - September 2018 (4 years 7 months)
Working on daily bases as producer, cinematographer and supervising all the company post-production projects from the beginning to the end, leading the workflow and deadlines of many advertising spots, documentaries, 2D animation videos, corporate videos and more.
Brands: ESAN, La Positiva, Belcorp, MINCUL, MINAM, MINEDU, UPC, Movistar, etc.
Brands: ESAN, La Positiva, Belcorp, MINCUL, MINAM, MINEDU, UPC, Movistar, etc.
Education
Official Master's degree in Advertising Strategy and Creativity
September 2018 - July 2019 (10 months)
Brand strategy and advertising creativity in a postgraduate program in Barcelona with great teachers recognized and working in the advertising industry.
Audiovisual Communications & Interactive Media
2009 - 2014 (5 years)
Studying all the areas in the pre, production and post-production in advertising, cinema, and other audiovisual formats.
