laure Van Hauwaert

I head the EU Institutions team in WPP’s Government and Public Sector Practice. I work with a range of WPP agencies to bring our best thinking, talent and experience to the EU public sector. Our campaigns build on solid academic and social research to inform effective strategies for citizen engagement, policy communications, behaviour change communications, ... I work with the agency teams to come up with effective solutions to the major challenge of communicating the European project and policies to over 500 million citizens in 27 different countries and 24 languages. I regularly organize inspiration sessions and discussions about best practice in communications for clients and colleagues.

Prior to this role, I spent 10+ years at Ogilvy Brussels where I held a position as Director for the Corporate Comms practice and then as Institutional Communications Director, in charge of business development & senior client management.

I am (still) a big believer in the twin peaks of creativity and effectiveness to solve communication and behaviour change challenges.