Creative & art director with more than 20 years of experience. I studied in my hometown La Paz Bolivia, since 2001 I started working at NEXUS - BBDO agency where I was for 15 years doing work and campaigns for Pepsi and all its brands, Banco Nacional de Bolivia, Volkswagen, Toyota, Alka- Seltzer, Aspirin - Bayer, VIVA, AXS among others.
In 2015, together with a group of creatives, we founded the Bolivian National Advertising Festival, called EL LOCOTO PUBLICITARIO, a festival that to date has had two versions (2018 and 2021).
I currently perform the role of Creative & Art Director in Arandu, Santa Cruz de la Sierra.
I have been a teacher at the Catholic University and Unifranz, in the careers of Graphic Design and advertising.
Throughout my career I have won several national and international awards, such as WINA, OJO DE IBEROAMERICA, FEPI and at the National level Best Poster at the 2013 Poster Biennial, as well as several awards at the Publicita between 2003 and 2008.
I have recently been a Jury for FIAP, WINA and FEPI.
A year ago I founded a new advertising agency called Xenial Agency. We currently have a team of more than 13 people and more than 6 accounts