edson athayde
CEO & CCO at FCB Lisboa
lisboa, Portugal
TitleBreast
Title (original language)Breast 1
BriefSelf-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts. A striking way of reminding women that they should regularly check their breasts for early signs of cancer.
Agency
Campaign Breast
Advertiser Laço Foundation
Brand Laço Foundation

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