Craig Duxbury

Craig Duxbury

Global Chief Client Officer at Stein IAS
United Kingdom

About me

Back in 1973, Stein IAS was set up as an original B2B Marketing agency. Fast approaching 50 years later, we exist to constantly originate the very best in all areas of B2B Marketing for the world's boldest brands. We have won all the major Global B2B awards. The ANA BMA has seen fit to make us the ‘Global Agency of the Year’ on an unprecedented nine occasions and we've won the WARC Effectiveness Award (Association with LIONS) for the last two years running. Our values and strong culture are behind us being the only marketing Agency to have ever won a Princess Royal Training Award. We truly lead the way in brand-to-demand. We fuse data, intelligence and disruptive technology with big, bold creativity to drive brand progression and revenue growth, making our clients’ brands the most intelligent and profitable in their markets. None of this is possible without having the world's best talent in our corner.

As for the work I do: Working with leading blue-chip clients with a clear focus. If your brand is the sum of its contact and resulting perceptions of your customers and prospects from the experiences they have with your brand, then your contact needs managing. Connect the interlocking strategies; Business Strategy, Brand Strategy and Contact Strategy. Originating EQL (emotionally qualified leads) from creativity to accelerate MQLs, SQOs and ultimately growth.

Positions

Global Chief Client Officer
Back in 1973, Stein IAS was set up as an original B2B Marketing agency. Fast approaching 50 years later, we exist to constantly originate the very best in all areas of B2B Marketing for the world's boldest brands. We have won all the major Global B2B awards. The ANA BMA has seen fit to make us the ‘Global Agency of the Year’ on an unprecedented nine occasions and we've won the WARC Effectiveness Award (Association with LIONS) for the last two years running. Our values and strong culture are behind us being the only marketing Agency to have ever won a Princess Royal Training Award. We truly lead the way in brand-to-demand. We fuse data, intelligence and disruptive technology with big, bold creativity to drive brand progression and revenue growth, making our clients’ brands the most intelligent and profitable in their markets. None of this is possible without having the world's best talent in our corner.
As for the work I do: Working with leading blue-chip clients with a clear focus. If your brand is the sum of its contact and resulting perceptions of your customers and prospects from the experiences they have with your brand, then your contact needs managing. Connect the interlocking strategies; Business Strategy, Brand Strategy and Contact Strategy. Originating EQL (emotionally qualified leads) from creativity to accelerate MQLs, SQOs and ultimately growth. 

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