Ara Kurnit

As the Chief Innovation Officer at Critical Mass, Ara drives global innovation efforts for clients such as Mars Wrigley, Apple, BMW, and Diageo. Combining her unparalleled expertise in media, technology, and publishing with a profound understanding of global innovation strategy, Ara creates opportunities for client growth. Ara is a passionate consumer and student of the world, analyzing everything - from people to products. She has strong human intuition, which makes her particularly great at working with both colleagues and clients. Prior to joining Critical Mass, Ara spent five years at the New York Times, leading diverse teams in areas such as Product Innovation and Customer Research, crafting groundbreaking strategies and content for clients. With over 13 years of experience as an innovation consultant, Ara commenced her career at Ogilvy & Mather.