About me
Before founding YOUNGSTER BKK, Boonasak built an impressive career in the advertising industry, serving as Executive Creative Director at OgilvyOne Worldwide Thailand for over three years. He also held creative leadership roles at global network agencies such as McCann Worldgroup Bangkok, FCB Worldwide Thailand.
Recognized for his exceptional creative talent, Boonasak was ranked 27th by Campaign Brief Asia in 2011 and placed in the Top 20 Global Creative Advertising Art Directors by Best Ads on TV in 2012.
His work has earned numerous prestigious accolades, including awards from Spikes Asia, Adfest, AdStars, and The Work, as well as local honors like the AdMan & Symposium Award and Bangkok Art Director (B.A.D.) Award.
At the heart of Boonasak’s creative approach is his belief in crafting personalized ideas that resonate deeply with the target audience. He is passionate about connecting insight-driven creativity with human emotions, ensuring that every idea not only captures attention but also leaves a lasting impact.
Known for his sharp creative judgment, Boonasak has served as a Grand Jury member for the New York Festival in 2014 and 2019, The AdForum PHNX 2024, He has also been a jury panelist for local awards, including AdMan, Symposium, and the B.A.D. Awards, and is a member of the Board of Committee of the Bangkok Art Directors Association (B.A.D), contributing to the growth of Thailand's creative industry.
