Maarten Albarda Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It has been a while since I was on an industry jury. I find it one of the best ways to learn and to get inspired.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think you have to cover all angles of the comms strategy and plan. So the mix seems right.
What do you think of the idea of free entry until the shortlist stage?
That is a good thing: bring in more potential contestants. The broader the list, the better the learnings.
How would you define the perfect PHNX Awards winner?
A good all-round plan with a sound, well articulated strategy, including an original plan component (and that does not have to be the creative) and not a "flash-in-the-pan" campaign created to win awards.
What is having the biggest impact on creative trends at the moment?
AI
Who would you nominate as your two or three “creatives of the year”?
Whoever did the viral Snap 4 online commercial. And Geoff Edwards from GALE.
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