Why did you think it was important to join the PHNX jury this year?
For me, it is an honor and a great responsibility to have the opportunity to reward the great talents we have in the industry. I am excited to recognize the exceptional effort and creativity that contribute to raising standards in our field. Being part of this awarding process is an enriching experience that I eagerly anticipate.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is very important to give different members of the industry the opportunity to analyze various opinions and add value. The diversity of perspectives enriches the evaluation process, allowing for a more comprehensive and equitable analysis. I am committed to contributing to this enriching exchange of ideas and recognizing excellence from diverse perspectives.
What do you think of the idea of free entry until the shortlist stage?
I believe the process is fair.
How would you define the perfect PHNX Awards winner?
I believe the perfect PHNX Awards winner should embody a captivating storytelling that resonates with the concept, seamlessly integrating image and text. Overall, a winning should not only meet but exceed the criteria, leaving a lasting impression and showcasing excellence in every aspect.
What is having the biggest impact on creative trends at the moment?
Artificial intelligence and its adaptation to various scenarios in everyday life are currently having the most significant impact on creative trends.
Who would you nominate as your two or three “creatives of the year”?