For over 70 years, Lotus has been an iconic British brand, seen by enthusiasts as the purest sports car brand in
the world. With new ambitions, Lotus wanted to widen its appeal to a more luxury-focused audience with the launch of their new £1.6 million all-electric Hypercar - Evija. This press execution drew to attention not only Evija's outstanding performance and state-of-the-art innovation but also its environmental credentials.
the world. With new ambitions, Lotus wanted to widen its appeal to a more luxury-focused audience with the launch of their new £1.6 million all-electric Hypercar - Evija. This press execution drew to attention not only Evija's outstanding performance and state-of-the-art innovation but also its environmental credentials.
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